Ad2 Student Ad Summit 2023
Advertising Declassified
SAS (Student Ad Summit) is an annual 2-day event for aspiring advertisers, creatives, marketers, and PR professionals put on by AdFed's under 32 years old branch. Alongside a large committee led by co-directors Tyrese Leverty and Jordan Strating, the five-person creative team produced this concept from scratch and made it come to life. Matt Thomson and I were the lead designers responsible for equipping all the other teams with the assets they needed and completing event collateral: from signage and attendee packets to name tags and table tents.
